design writing & editorial design

The grand title editorial designer, which I sometimes use, is a slight provocation. I am not a graphic designer, and don't aim to become one, but as a design critic and editor, I have come to regard the craft of designing as essentially the craft of organizing meaningful structure.
Writing, editing and design are connected. We may have different talents and professional expertise, our common job is to organise interfaces between content and form. Conversely, every visual design principally is an editorial activity. As a writer and editor, I highly value this aspect of designers' expertise. In that respect we are colleagues in editorialism

maxb

©

since 1999

all texts, design:

max bruinsma

amsterdam